Multichannel marketing process
Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels – websites, retail stores, mail order catalogs, direct mail, email, mobile, etc. – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice.
Create and maintain a single view of the customer
To get a single customer view, it will help to establish a centralized marketing data mart that consolidates all customer data in one place regardless of source.
Marketing Automation
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Establish a multichannel marketing platform
By establishing a multichannel marketing platform, you will be able to integrate traditional and emerging channels. You will also greatly simplify the creation and execution of cross-channel campaigns by enabling marketers to create, in essence, a single campaign that can be replicated across various channels.
Create consistent customer experiences across all channels
Customer experience is the most powerful competitive differentiators. And while the quality of the customer experience is important, consistency is equally important.
